I’m Olivier Delerm, founder of A6 Group, based in San Francisco.
I spend most of my time helping B2B companies rethink how they generate demand and grow revenue in an AI-driven environment. That means looking hard at how buyers actually behave now — how they research, how they shortlist, how AI systems are becoming the first filter in purchasing decisions — and building practical frameworks for companies that need to show up in that new reality.
The AI Demand Channel is a concept I’ve been developing through my work at A6 Group and through conversations with revenue leaders who are watching their traditional demand gen playbooks lose effectiveness. This site is where I work through the ideas in public: what AEO actually means in practice, how AI agents are reshaping B2B discovery, and what companies need to do differently to stay visible in an LLM-mediated buying environment.
I publish regularly on Substack and Medium. You can find me on LinkedIn. The commercial work — frameworks, engagements, and methodology — lives at A6 Group services. Core practice areas include AI Channel Strategy, Signal-Based RevOps, Customer Experience, and Customer-Led Growth. The frameworks and reference guides behind the work are at a6group.com/frameworks.
If something on this site is useful, wrong, or worth arguing about, I’m easy to find.